Cookie Policy

Effective Date: February 26, 2026
Last Updated: February 26, 2026

This Cookie Policy explains how Alliance ENT & Hearing (“we,” “us,” or “our”) uses cookies and similar tracking technologies on https://allianceent.com (the “Site”).

This Policy should be read together with our Privacy Policy and HIPAA Notice of Privacy Practices.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, smartphone) when you visit a website. Cookies allow a website to recognize your device and store certain information about your preferences or past actions.

Cookies may be:

  • Session Cookies – Deleted when you close your browser
  • Persistent Cookies – Remain on your device until deleted or expired
  • First-Party Cookies – Set by our website
  • Third-Party Cookies – Set by external service providers

2. Types of Cookies We Use

A. Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off in our systems. They are typically set in response to actions you take such as:

  • Filling out appointment forms
  • Logging into secure portals
  • Setting privacy preferences
  • Enabling secure browsing sessions

Because Alliance ENT & Hearing provides medical services, certain cookies are required to ensure secure access to patient-facing tools and encrypted communications.

B. Performance & Analytics Cookies

These cookies help us understand how visitors interact with the Site by collecting anonymous statistical information, such as:

  • Pages visited
  • Time spent on pages
  • Traffic sources
  • Error reports

This data helps us improve website functionality and user experience. Analytics data does not include Protected Health Information (PHI).

C. Functional Cookies

These cookies enable enhanced functionality and personalization, such as:

  • Remembering language preferences
  • Accessibility settings
  • Saved form information

D. Marketing / Targeting Cookies

If used, these cookies may track browsing behavior to deliver relevant advertising or measure advertising effectiveness. We do not use cookies to advertise medical conditions or sensitive health data.

For visitors located in the European Economic Area (EEA), UK, or in certain US states with privacy laws (e.g., California), marketing cookies are deployed only with consent.

3. HIPAA & Health Information Protection

Cookies used on our Site do not intentionally collect or store Protected Health Information (PHI).

If you submit medical information through forms or patient portals, that data is transmitted securely using encryption and governed under our HIPAA Notice of Privacy Practices — not this Cookie Policy.

We take commercially reasonable measures to ensure tracking technologies do not improperly expose medical or sensitive health data.

4. TrustArc Cookie Management

Alliance ENT & Hearing uses TrustArc compliance solutions to manage cookie consent and privacy preferences in accordance with:

  • GDPR
  • CCPA / CPRA
  • Other applicable U.S. state privacy laws

Through our TrustArc-powered consent banner, users may:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize cookie preferences
  • Withdraw previously given consent

TrustArc maintains audit logs of consent preferences to demonstrate regulatory compliance.

To update your cookie preferences, click the “Cookie Preferences” link in the website footer.

5. AudioEye Accessibility Tools

Our website partners with AudioEye to improve accessibility for individuals with disabilities.

The AudioEye Accessibility Toolbar may use cookies or local storage to:

  • Save accessibility adjustments
  • Remember user interface preferences
  • Maintain usability settings

These technologies are functional in nature and support compliance with accessibility standards.

6. Legal Basis for Processing (GDPR Users)

If you are located in the EEA or UK:

  • Strictly necessary cookies are processed under legitimate interest.
  • Performance, analytics, and marketing cookies require your consent.
  • You may withdraw consent at any time through the Cookie Preferences tool.

7. Managing Cookies

You can manage cookies in several ways:

A. Through TrustArc Preference Center

Access via our Site footer to update your cookie selections.

B. Browser Settings

Most browsers allow you to:

  • Delete cookies
  • Block cookies
  • Receive alerts when cookies are set

Disabling certain cookies may affect Site functionality, especially secure patient-related features.

8. Do Not Track Signals

Some browsers transmit “Do Not Track” (DNT) signals. Where required by law, we honor recognized opt-out preference signals, including Global Privacy Control (GPC), when enabled by users.

9. Data Retention

Cookies are retained only as long as necessary for their intended purpose. Retention periods vary depending on:

  • Cookie type
  • Regulatory requirements
  • Operational needs

Consent logs maintained by TrustArc are stored for compliance documentation purposes.

10. Updates to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in:

  • Technology
  • Regulatory requirements
  • Business practices

The updated version will include a revised “Last Updated” date.

11. Contact Information

If you have questions regarding this Cookie Policy or privacy practices:

Alliance ENT & Hearing
2727-I N Mayfair Rd
Wauwatosa, WI 53222
Phone: 414-727-0910
Email: hr@allianceent.com