Opt-Out Policy

Effective Date: February 26, 2026
Last Updated: February 26, 2026

Alliance ENT & Hearing (“Alliance,” “we,” “us,” or “our”) respects your privacy and provides this Opt-Out Policy to explain how you may control the collection, use, and disclosure of your Personal Information through https://allianceent.com (the “Site”).

This Policy should be read in conjunction with our Privacy Policy, Cookie Policy, and HIPAA Notice of Privacy Practices.

1. Scope of This Policy

This Opt-Out Policy applies to:

  • Website visitors
  • Patients
  • Prospective patients
  • Individuals submitting forms or inquiries
  • Users located in the United States, the European Union, and the United Kingdom

2. HIPAA-Protected Health Information (PHI)

If you are a patient, certain information may qualify as Protected Health Information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA).

HIPAA provides rights to:

  • Access your medical records
  • Request corrections
  • Request restrictions on certain disclosures
  • Request confidential communications
  • Obtain an accounting of disclosures

To exercise HIPAA rights, contact:
hr@allianceent.com
414-727-0910

Opt-out rights regarding PHI may be limited where disclosure is required for treatment, payment, healthcare operations, or legal compliance.

3. Marketing Communications Opt-Out

You may opt out of receiving marketing or promotional communications by:

  • Clicking the “unsubscribe” link in any marketing email
  • Contacting us at hr@allianceent.com
  • Updating your communication preferences

Please note:

  • Appointment reminders and essential service communications are not considered marketing.
  • Transactional or medical communications cannot be opted out of if required for care delivery.

4. Cookie & Tracking Technology Opt-Out

Alliance ENT & Hearing uses TrustArc consent management tools to allow you to manage cookie preferences.

You may:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize preferences
  • Withdraw prior consent

To modify preferences:

  1. Click the “Cookie Preferences” link in the Site footer
  2. Adjust settings through the TrustArc consent interface

Strictly necessary cookies required for secure site functionality cannot be disabled.

5. Do Not Sell / Share My Personal Information (U.S. State Laws)

Alliance ENT & Hearing does not sell your Personal Information.

If applicable under state privacy laws (such as California CPRA), you may still submit a request to:

  • Opt out of data sharing for targeted advertising
  • Limit use of sensitive personal information

Submit requests to: hr@allianceent.com

We will verify your identity before fulfilling requests.

6. Global Privacy Control (GPC) & Do Not Track

Where required by law, we recognize and honor:

  • Global Privacy Control (GPC) browser signals
  • Legally valid opt-out preference signals

You may enable GPC through your browser settings.

7. GDPR Data Subject Rights (EU/UK Users)

If you are located in the European Economic Area (EEA) or UK, you may:

  • Withdraw consent at any time
  • Object to processing
  • Request erasure (“Right to be Forgotten”)
  • Restrict processing
  • Request data portability

To exercise GDPR rights, contact: hr@allianceent.com

You also have the right to lodge a complaint with your local supervisory authority.

8. Analytics & Performance Tracking

You may opt out of certain analytics tracking by:

  • Adjusting cookie preferences
  • Using browser privacy controls
  • Installing relevant browser opt-out tools (if applicable)

Analytics tools do not intentionally collect Protected Health Information.

9. Accessibility Preference Controls (AudioEye)

Alliance ENT & Hearing partners with AudioEye to provide accessibility tools.

You may:

  • Customize accessibility settings
  • Disable accessibility cookies through browser controls

Accessibility functionality cookies are considered functional and improve usability.

10. Identity Verification

For security and regulatory compliance, we may require identity verification before processing opt-out or deletion requests.

Failure to verify identity may delay or limit our ability to respond.

11. Response Timeframes

We aim to respond to opt-out or privacy rights requests within:

  • 30 days (GDPR users)
  • 45 days (U.S. state privacy laws, where applicable)

Extensions may apply where legally permitted.

12. Limitations to Opt-Out Rights

Certain data processing cannot be opted out of, including:

  • Compliance with legal obligations
  • Public health reporting
  • Medical record retention laws
  • Treatment and payment processing under HIPAA

13. Contact Information

Alliance ENT & Hearing
2727-I N Mayfair Rd
Wauwatosa, WI 53222
414-727-0910
hr@allianceent.com