Privacy Policy

Effective Date: February 26, 2026
Last Updated: February 26, 2026

Alliance ENT & Hearing (“we,” “us,” “our”) respects your privacy and is committed to protecting your Personal Information. This Privacy Policy explains how we collect, use, disclose, and safeguard information through our website, https://allianceent.com (the “Site”), and your choices regarding such data. This policy also describes how we comply with applicable US federal and state privacy laws, GDPR (General Data Protection Regulation), HIPAA (Health Insurance Portability and Accountability Act), and applicable medical compliance standards.

If you do not agree with the terms of this Privacy Policy, please do not access the Site.

1. Information We Collect

A. Personal Information

We may collect Personal Information that you voluntarily provide, such as:

  • Full name
  • Email address
  • Phone number
  • Mailing address
  • Date of birth
  • Medical and health information
  • Insurance details
  • Payment information
  • Contact preferences

Medical / Health Information

Certain data may be classified as Protected Health Information (PHI) under HIPAA when collected in connection with clinical care or health services. Examples include:

  • Medical history
  • Treatment information
  • Diagnosis details
  • Test results

We treat PHI with the highest confidentiality and only use/disclose it per HIPAA rules.

B. Usage and Technical Data

When you use the Site, we automatically collect:

  • IP address
  • Browser type and version
  • Operating system
  • Pages visited and time spent
  • Referring website
  • Click behavior and interactions

This information helps with Site maintenance, analytics, and improving user experience.

2. How We Use Your Information

We use Personal Information for purposes including:

  • Providing healthcare services, appointment scheduling, and processing requests
  • Verifying identity and insurance
  • Communicating about appointments, reminders, and health care needs
  • Billing and payment processing
  • Responding to inquiries and providing customer support
  • Improving the Site and user experience
  • Sending newsletters or marketing (only with consent)
  • Complying with legal and medical regulations

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or the UK, we process Personal Data based on one or more of the following lawful grounds:

  • Consent: You have given clear consent for us to process your data for a specific purpose.
  • Contract: Processing is necessary to fulfill obligations under a contract with you.
  • Legal Obligation: We must process your data to comply with applicable law.
  • Legitimate Interests: Processing for business or operational purposes that do not override your rights.

4. Sharing Your Information

We may share Personal Information:

  • With healthcare providers and insurers for treatment, payment, or healthcare operations
  • With service providers and vendors (e.g., billing partners, email platforms) bound by contract and confidentiality
  • With third parties for legal obligations (e.g., law enforcement, subpoenas)
  • With consent mechanisms where required

We do not sell your Personal Information.

5. Your Privacy Rights

A. United States Users

Depending on your state, you may have rights to:

  • Access or obtain copies of your data
  • Request correction or deletion
  • Opt out of certain processing

HIPAA also grants rights to access, amendment, and accounting of disclosures of your medical records.

B. GDPR Rights (European Users)

You may have:

  • Right to access your data
  • Right to correct inaccurate information
  • Right to delete your data (“Right to be Forgotten”)
  • Right to data portability
  • Right to restrict or object to processing
  • Right to withdraw consent at any time

To exercise GDPR rights, contact: hr@allianceent.com

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Improve Site performance
  • Analyze usage patterns
  • Provide personalized experiences

You may manage cookie preferences via your browser settings.

7. TrustArc Compliance Notice

We utilize TrustArc technologies and frameworks to maintain ongoing compliance with privacy laws and provide transparency about data usage. TrustArc provides automated assessments and risk management reporting that help ensure our compliance with evolving regulatory requirements.

You may see TrustArc scripts enabling:

  • Cookie preference management
  • Opt-out preference signals
  • Audit logging for compliance

For more on TrustArc’s services and your privacy controls, visit: https://trustarc.com

8. Accessibility Compliance (AudioEye)

Our Site partners with AudioEye to enhance accessibility for users with disabilities. AudioEye technologies help ensure:

  • Screen reader compatibility
  • Keyboard navigation
  • Text resizing, contrast, and accessibility enhancements

For accessibility assistance or issues, contact AudioEye support through the AudioEye Accessibility Toolbar present on the Site or reach out to us at hr@allianceent.com.

9. Security Measures

We implement appropriate administrative, physical, and technical safeguards to protect your data, including:

  • Encrypted connections (HTTPS/TLS)
  • Access controls and monitoring
  • Regular security audits
  • Secure data storage environments

No method of transmission over the internet is 100% secure. However, we strive for commercially reasonable safeguards.

10. Children’s Privacy

The Site is not intended for children under 13. We do not knowingly collect or retain Personal Information from minors without verified consent from a parent or guardian.

11. Changes to This Policy

We may update this Policy periodically. We will notify you by posting the revised Policy on this Site with a new “Effective Date.”

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise privacy rights:

Alliance ENT & Hearing
2727-I N Mayfair Rd
Wauwatosa, WI 53222
Phone: 414-727-0910
Email: hr@allianceent.com